As the No. 1 spirit in Panama, Seco Herrerano is synonymous with the nation’s pride and identity. The brand team wanted to share this unique essence with the world, with a vision of becoming known as ‘The Spirit of Panama’.

Purple brought this vision to life by harnessing their vibrant, Panamanian essence and putting it at the centre of their new identity, with a brand platform that celebrates every aspect of Panamanian culture. Alongside our brand and campaign guidelines, we worked with Panamanian photographer, Tito Herrera to create an extensive photographic and video library that shone a light on the real spirit of Panamanian people.

Brand world | Brand campaign | Brand guidelines