Client: CMC Markets
Brief: CMC Markets were changing. New technology, new ideas and new global offices meant the old identity wasn't reflective of the current business and its ambitions.
Challenge: Create a brand that stands out in the me-too world of derivative trading, that can meet the needs of multiple markets and departments.
Solution: Inspired by a simple market chart symbol, we created a new technology-inspired brand identity. The new brand system covers all touch points from stationery to website, interiors to ads.
We also helped define the brand ethos with a powerful call-to-arms that is as true today as it was when Peter Cruddas founded the business in 1997.