Pilsner Urquell HUB

Client: Pilsner Urquell

Brief: If Pilsner Urquell is not cared for and served correctly, all the craft and care that goes into its brewing is for nothing. Purple was tasked with giving markets the tools they needed to make sure every glass is delivered in perfect condition.

Challenge: Firstly, the people accessing and using these tools were at different levels of beer expertise. Secondly, many of the sales force that needed the tools generally never sat in an office, making a traditional asset library useless.

Solution: As the retained creative agency, we created an intuitive trade-focused digital design platform that has everything anybody in the beer business needs to know about Pilsner Urquell. We delivered it in a format that was intuitive, easy-to-use and tablet and mobile-friendly – so we literally put everything the trade needed in the palm of their hand.

The new platform contains everything from trade activation programmes, sanitation guidance, simple perfect-pour education, tasting programmes and consumer facing education programmes. If you need it, you’ll find it on HUB.