Welcome to the fascinating world of Purple

A royal stag has 12 points on its antlers. The human eye can see 16 million colours. The Japanese have beautiful words that we have no translation for in the West. Every glass of golden lager owes a debt to a small city in the Czech Republic. The rules of cricket were agreed on the fields of Goodwood. Oil cold-pressed from a castor bean made the world’s first planes fly faster.

When we take a moment to look at the raw material we work with at Purple, it makes us realise we’ve got one of the best jobs in the world. Every day we get to work with some of the most interesting brands out there, alongside brilliant people with unique visions, big ambitions and the determination to make a ‘ding’ in the world.

So, what do Purple do exactly?

At Purple our creative output straddles branding and communications. 

The branding work is influenced by the real-world knowledge and experience gained while creating global marketing communications. Our communication work is steered by our belief in the power and importance of a consistent and coherent brand world.

Everything we do is about creating work that makes the world sit up and take notice, and we don’t want to be limited by a single discipline to achieve that. We want to work with clients that genuinely interest us and inspire us, and we like to work collaboratively as part of our clients’ teams. We want to work with awesome executional partners, if it will give our ideas more zing. We want to help our clients exceed their ambitions. We want to watch their brands flourish – and we love the feeling of pride that gives us when we’ve helped make it happen. 

We don’t mind when people say that Purple has always been a little bit hard to pin down, either in terms of our diverse creative output or the different sectors in which we operate. We’re proud members of the The Design Business Association (DBA), but as a singular descriptive word ‘design’ really doesn’t stretch far enough for us. It’s why we like to say we’re specialists in a different discipline – ‘Creating Fascination’.   

Creating fascination

‘Creating Fascination’ has been a litmus test for us in the past. Which pitches to go for. Which opportunities to push. Which creative ideas to explore. Which people to hire. Which partners to work with. Even which activities we go out and do on a weeknight.

It’s been true since 1993 when Purple began, now we’re making it our rallying cry. 

To us, it beautifully describes what we do and want to do more of. Create work that’s commercially powerful for our clients, satisfy our ravenous creative appetites and stick to an unashamedly selfish agenda of only doing work we are interested in. 

Some of you reading this might be Purple clients, (or soon-to-be-clients maybe?), some of you have been part of our creative cohort over the years, some are industry partners of one sort or another. If you know us already, we hope we’ve got a nod of agreement. If this is your first introduction to Purple we expect you’re asking, “So what does all this actually mean when I work with you?”

In simple terms, the phrase captures what we’ve always done. We dig deep to find the hidden gems, the nuggets of wisdom, the unique facts that inspire us and will become the catalyst for outstanding creative for our clients. Then we use those stories to create branding and communications that solve problems and change the way the world thinks, feels and acts.

Driving success

Purple has never been about superficial style. Our work and the strategies behind each project are meticulously thought through and perfected to the last detail. This is how we help our clients build their brands and ultimately drive sales and understanding. Our creative work dovetails with their objectives and helps them get to where they want to go, faster. Like someone smart reminded us the other day, ‘strategy is just the plan that ensures you win’.

A new look Purple

Crystallising all this thinking, Creating Fascination has led us to overhaul our own brand world. As well as the blurb you’ve just patiently read, we’ve given ourselves a new wordmarque, a bespoke typeface, a new sign on the door, and we’ve tickled the website to show off what Creating Fascination means.

Whether you read it as a headline, a promise, a purpose, or a North Star, we hope you like it as much as we do. We can’t wait to see where it takes us next. Maybe you’ll be coming along too?

The Purple Creative team.

#CreatingFascination