Capturing simplicity and pleasure
Alenti
Bringing Alentí, a new French box wine, to life
Alentí is the brainchild of five entrepreneurial founders who wanted to create a new kind of DTC (direct to consumer) French box wine. The brief was a blank piece of paper, nothing but a vision to change the reputation of ‘bag in box’ wine for the better.
Our brand world evoked a slow, sun-drenched Mediterranean climate where everyone could switch off, slow down and live simply. No wine snobbery. No complex grape varietals. Just joyful quality wines to share with friends and good food.
The name Alentí is a poetic misspelling of the French verb ‘ralentir’, meaning to slow down, with the acute accent on the final letter adding a touch of European elegance. Sophisticated yet approachable, it’s simple to pronounce and subtly captures the brand’s slow-living proposition.
Our wordmark is soft and graceful, the initial A having a beautiful and dynamic flow to it, mimicking the pour of the wine and capturing its joy and slow pleasure. The brand’s values were also reflected in the packaging: three boxes, three colours with a prominent wordmark and brand story. Simple, honest and authentic – a design that oozed elegance and confidence.
“From strategy and naming to packaging and identity, Purple really captured our vision perfectly – we are all delighted and super proud of the final Alentí brand world. It’s been a fantastic partnership!”
