Creating the warmest welcome at sea
Ambassador Cruise Line
Bringing a welcoming TVC campaign to life
Ambassador Cruise Line wanted to create a compelling, credible and cinematic TVC campaign to promote their impressive No-Fly and Fly-Cruise offerings (for both UK and France). The challenge? We couldn’t step onboard a single ship to film anything!
So, we came up with a modular idea that celebrated all the big and small welcoming moments that make the brand’s holidays at sea truly unforgettable – from bucket list-ticking experiences to the life-long friends you meet along the way.
Then came the resourceful bit. We used AI and CGI to enhance Ambassador's extensive existing image library and bring each specific welcoming moment to life as authentically, emotionally and realistically as possible.
The benefit of this approach meant we avoided disrupting guests’ holidays with a large-scale shoot on each ship. But it also enabled us to create interchangeable destination, ship and experience sequences, allowing different versions of the ad to be tailored to particular itineraries, seasons, products and markets – giving Ambassador maximum ROI for their campaign.
“Purple Creative have helped us create a genuinely authentic campaign that feels unmistakably Ambassador and perfectly captures our welcoming brand values. And the approach gives us the unique flexibility to tell different stories as the business continues to grow. I couldn’t be more delighted!”
