ATPI is a world-leading travel and events solutions provider, helping corporate teams, sports teams, marine crews and large-scale global event brands manage travel planning across a range of specialist businesses.

While hugely successful in different specialist areas, the holistic master brand was lacking a cohesive messaging and comms framework to bring the divisions together.

Through workshops, customer research and SLT interviews, we looked at what was common across the group. Soon a deeper emotional insight really stood out – with customer research analysis telling us: “No one goes further than ATPI to ‘get’ our business, understand what we need and find ways to make it happen”.