Elevating Glenfiddich’s global visual identity

Glenfiddich wanted a visual identity to better reflect their maverick spirit. We started by hosting brand workshops and conducting interviews, unearthing some key inspirational insights.

We added layers of richness, elevating the brand’s luxury status, but also gave Glenfiddich a more modern, less traditional feel. We'd previously redrawn the stag, but now wanted to dynamically showcase the icon with a new 'living signature' that made it more relevant for the multi-sensory world we live in.

Brand identity | Brand guidelines | Moving image

 
 
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The refreshed Glenfiddich identity perfectly reflects our bold maverick personality yet elegantly captures our luxury status in every channel and at every touchpoint. Purple have absolutely got under the skin of the brand and beautifully realised our ambition of creating a powerful and confident global brand.
— Gráinne Saunders, Glenfiddich Global Marketing Manager
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