New experimental look.
New experimental whisky.

A fascinating launch campaign. The Experimental Series is one of the most disruptive and ground-breaking collections of whisky in the category, and the sharpest expression of Glenfiddich’s maverick spirit. Following the previous four, we were asked to launch the fifth release, arguably the most experimental yet.  

Orchard Experiment is the first ever single malt Scotch whisky finished in Somerset Pomona Spirit Casks, an apple digestif made from a blend of fresh, farm-pressed apple juice and apple cider brandy. 

Moving Image | TV | Social | E-Commerce

We shot a cinematic, experimental 3-minute film, showing the journey from sun-dappled Somerset orchard to being ‘ripened’ or finished in Scotland.

This was used on TV in the UK and globally on digital, with cut-downs for owned social and e-commerce channels.

It was complemented by an experimental new look, one that captured the freshness of the whisky but retained its luxurious and experiment-in-progress vibe. Key ingredients and flavour cues were sliced ultra-thin, almost translucent, and backlit to give them a refreshing, clean and bright aesthetic. The vibrant orchard green stag icon from the bottle creates disruption and a more experimental feel. It's a brave new step for a brand with innovation at its core.