A refreshing take on a tequila campaign
Focusing on versatility, our concept showed how tequila can be enjoyed in so many new, fun and refreshing ways in summer. The idea shows the joy of drinking Cuervo as a long drink or cocktail, especially in a hero margarita or paloma serve, perfectly capturing the refreshment moment.
As well as key vibrant social assets, we’ve brought the Cuervo fun and energy to life in OOH and on-trade POS.
Social content | Brand campaign | Toolkit
“This is such a fun and refreshing campaign! The team at Purple are a truly fun, hardworking and inspirational bunch of people to work with. They have become integral to the continued development and evolution of the brand – capturing the energy and excitement that tequila can bring to every occasion and showing it as the perfect alternative to gin or vodka in the summer. We’d be lost without them.”
Seco Herrerano
Brand world
Grolsch
Visual brand identity