Bringing The Kraken’s legend to life
We created a fully integrated global campaign, including a 30-second mini movie detailing how The Kraken was first stained ink-black (it’s an ill-fated tale full of terror and tentacles), unchallengeable on- and off-trade trade POSM and activations to drive trial, a suite of fiendish social assets and an OOH campaign that ruthlessly increased the quality perceptions of the spiced rum.
Brand campaign | Moving image | Social content | Brand stories
“No other brand can tell such a dramatic and legendary story! Purple have managed to add real meaning and depth to our Black Spiced Rum and showcase The Kraken’s bold and fearless personality and attitude in an unbelievably epic way.”
The Kraken is named after a sea monster of myth and legend, which is said to be taller than the Empire State Building
1800 Tequila
Moving image
Glenfiddich
Moving image