Lacoste 'Step into My City' Social Campaign

Client: Lacoste Footwear

Brief: Launch Lacoste’s bold new shoe design, the Explorateur, for the Autumn Winter 2016 season.

Challenge: Lacoste’s look has always been stylish, clean-cut and generally aimed at a slightly older audience. The Explorateur was launched via JD Sports with a new and younger customer in mind: 16-24 years old, urban, mobile-focused, creative and socially active.

Solution: A fully integrated and dynamic mobile-first creative campaign, designed to work seamlessly across different social networks. This brought the Explorateur message to our audience in all the places they already inhabit. Purple commissioned a range of photoshoots, animations and photomontages, creating a wealth of assets to be combined in potentially thousands of combinations. A strategic toolkit including a 6 month content and implementation plan was delivered alongside the creative.