Client: Reyka Vodka

Challenge: Hailing from Iceland, Reyka Vodka wanted to celebrate the Summer Solstice with bartenders and consumers alike. A promotion was needed to get consumers and bartenders engaged to win an all-expenses trip to the Secret Solstice festival in Reykjavik.

Solution: Purple created a mechanism whereby consumers could register on a microsite and enter into a prize draw. Crucially though, they could mention the bartender who served them, and thereby the winning customer would also determine the winning bartender.

Along with the digital strategy and web design, Purple created a beautiful POS bar kit. This included a cocktail chalkboard for bartenders to get inventive with Reyka cocktails, sun jars, paper lanterns, and a stunning distressed copper bottle glorifier. Skal!