TRAVELPORT ‘AIRLINES SOLUTIONS’ CAMPAIGN
Brief: Travelport powers the experiences that the world’s leading travel companies provide. We were tasked with creating a campaign that showed airlines how Travelport could stay one step ahead of the ever-changing travel landscape to help drive airline growth.
Challenge: To present a highly complex set of solutions in a format that was both creatively engaging and stood out from competitors. We had to translate Travelport’s message coherently and consistently across every market and every communication.
Solution: A creative idea that linked multiple airlines and their ever-changing landscapes in a single visual concept. Purple produced iconic forward-facing visuals symbolise Travelport’s ability to partner with any airline of any size and take it forward.