Forging Ailsa Bay’s future-thinking brand world
Ailsa Bay is a world-first whisky, crafted using advanced data analytics to get exactly the right balance of flavour. And it needed packaging and an identity to match.
Purple were inspired to reinvent our approach, and we hit upon an interesting idea, what if we created an identity that put real distillery data at the centre? So, we commissioned Field to transform Ailsa Bay's whisky data into striking, generative art that reflected its innovative production methods. This ‘whisky hacked’ identity was then used in social, experiential and GTR.
By generating a data-led campaign, we spoke to a new, tech-savvy audience, exceeding industry benchmarks with engagement and click-throughs.
Brand identity | Packaging | Beauty imagery
“We’ve made it our mission to push whisky boundaries and make malts that are more modern and relevant – and appeal to the next generation of whisky lover. That’s why we’re about analytics over alchemy and technology over tradition.”
GOLD
Best Relaunch Pack Design, World Whisky Awards
27
UK travel retail sites launched whisky
Kozel
Brand identity
RNIB
Brand design
Hendrick’s Gin
Digital marketing