Showcasing the wilder side of Canadian whisky
The progressive Canadian rules about whisky making mean BEARFACE Whisky has the freedom to let their imaginations run wild. From their brand home on the edge of the Canadian wilderness, they work with the elements to make whisky transformed by the extremes of each season.
Their story was fascinating, but complex, the packaging and the brand’s global creative outputs were not in sync, and they did not have a simple way to explain why they were so different, to audiences with different levels of whisky know-how.
Purple were commissioned to develop a brand world framework rooted in their Bear Country home. Building on their iconic pack and unique Elemental Ageing process, we created a new brand world that includes an evolved visual identity system, distinctive illustration style, photography, video and brand voice.
We also rolled out a series of bold marketing campaigns that show how effective our brand world principles are in action.
Brand world | Brand strategy | Design systems | Brand voice | Campaigns
Inspired by the team’s unstoppable bear spirit, we have been proud to be part of the sleuth* making BEARFACE an iconic global whisky. *Yep, that's a gang of bears
That’s fascinating…
‘Elementally Aged™” was the phrase we created to explain the fascinating BEARFACE whisky-making process – ageing whisky casks in shipping containers, exposed to the extreme elements in the Canadian wilderness.
“We’re not here to follow, we’re here to lead and Purple are as creatively ambitious as we are. The team has worked ferociously hard to understand every aspect of our brand – our team, our home, our passions, our ambitions – and it all comes together beautifully in our bold BEARFACE brand world.”
Glenfiddich Experimental Series
Product launch campaign
Kraken
Global brand campaign