Brand campaign: creating the unexpected for 1800 Tequila
The tequila category is not widely understood by premium spirit drinkers, especially outside the Americas. So we helped 1800 Tequila launch a digital campaign across EMEA & APAC to encourage drinkers to discover something different, beyond their traditional gin & tonic or single malt whisky.
We created a 60-second hero film, a suite of social cut-downs and lifestyle OOH photography that pushed the spirit’s versatility and refreshment credentials in a stylish, occasion-led campaign.
Brand campaign | Moving image | Social content | Brand identity
“The new ‘Discover the Unexpected’ campaign will encourage people to explore something different, showing 1800 Tequila can be the perfect alternative to a vodka & soda or gin & tonic. Purple’s stylish and sophisticated campaign really captures the essence and exuberance of the brand and our vision to inspire spirit drinkers everywhere.”
Seco Herrerano
Brand world
Jose Cuervo Summer ‘24
Brand campaign