Creating a sludge-inspired sea-monster to promote cleaner marine engines.
The shipping industry is determined to make their industry more environmentally friendly. New legislation has led to new fuels, but the older types of engines can’t cope, leading to contamination of sludge and soot build-ups that lead to breakdowns.
Castrol TLX Xtra has an enhanced detergency system technology (EDS) that helps fight soot, sludge, and asphaltene build-ups that occur when you switch to the new environmentally friendly fuel. Our campaign dramatises the damaging dirt that’s lurking in dirty engines, with this sludge-inspired sea monster.
*CGI created with our friends at Polar Media
“Purple took the time to really get under the skin of a complicated issue and answered our brief with a very simple, eye-catching piece of creative. It’s really energised our teams and proved to be an effective conversation starter that shows how Castrol products are helping our customers operate more efficiently while moving to lower sulphur fuels.”