Creating a world of colour like no other for Chameleon
Chameleon Art Products are transforming the traditional art industry with their unique range of art materials. Inspired by the brand’s visionary philosophy, we put their innovative colour-blending technology at the heart of a new brand world.
We defined a new purpose, built a new messaging architecture, designed a bespoke gradient typeface and created guidelines to show how these assets should be blended together to make Chameleon stand out. The result was a vibrant brand world that invites artists, creatives and crafters into a world of colour that is truly like no other.
Brand world | Bespoke typeface | Brand guidelines
increase in online sales
new social subscribers
increase in website visits