Glenfiddich wanted a visual identity to better reflect their maverick spirit. We started by hosting brand workshops and conducting interviews, unearthing some key inspirational insights.

We added layers of richness, elevating the brand’s luxury status, but also gave Glenfiddich a more modern, less traditional feel. We'd previously redrawn the stag, but now wanted to dynamically showcase the icon with a new 'living signature' that made it more relevant for the multi-sensory world we live in.

Brand identity | Brand guidelines | Moving image