Reflecting the Clerkenwell community
The Peel
Building a purposeful brand world for The Peel
The Peel is an important, historic and well-respected social charity based in Clerkenwell, London, a stone's throw from our studio. Set up in 1898, it's dedicated to improving the lives of those in need within the local community.
They came to us to create a brand world that was more relevant, meaningful and connected to their vision and values; one that better represented the vibrant Clerkenwell community they were at the heart of.
After discovering original drawings by Fougasse, a famous British cartoonist, in the charity’s old annual reports we were inspired to create a more hand-drawn aesthetic.
By extracting and refining each of Fougasse’s hand-drawn letters we were able to give the wordmark a warmer, friendlier and more connected feel, capturing the people-first values at the heart of the charity.
The refreshed brand world was rooted in illustration and a bold, vibrant colour palette, and included a new strapline, ‘The heart of the community since 1898’.
"Our new look has been thoroughly and thoughtfully created, adding a real sense of pride, excitement and togetherness. I love that it's more eye-catching, relevant and connected - it will make a genuine difference to how we present ourselves, how people perceive us and will bring meaning to all our comms and fundraising moving forward."
