Creating goatiful new experiences
Kozel wanted to create a ‘goatiful' activation experience that every global market could use to engage drinkers, no matter what the size of the event, sponsorship or opportunity.
So, inspired by the Kozel brewery in Velké Popovice, a Czech village that captures the brand’s warm, welcoming values and fun-loving personality, we set to work.
As global creative agency, we designed a modular event solution that could easily flex depending on market, location or objective. We based our event brand world on the idyllic Czech village, bringing it to life in multiple playful, social and adaptable zones divided by beautifully illustrated panels and signage. A giant wooden goat is the centrepiece, complete with two bars, surrounded by chill-out areas, a merchandise shop, game zones, photo zones and even a village barber!
Brand world | Global activations | Asset creation
“Kozel beer is still crafted in Velké Popovice, the Czech brewery village beautifully brought to life by Purple in the Event Zone concept. It’s given our activations a sense of community, consistency and fun, which aligns with our values. And because it’s flexible, scalable and modular, more markets are using it all over the world!”
Pilsner Urquell
PUX Launch Campaign
Pilsner Jose Cuervo Summer ‘24
Integrated Global Campaign