Taking a rum campaign to new heights
Three Angels is the latest innovation from the award-winning Ron Abuelo Panamanian rum brand.
This elegant 12-year-old rum is finished in extra charred first-fill barrels on the highest racks of the warehouse, where it’s hottest and the wood interaction at its greatest. After the angels have taken their share, the liquid boasts an unrivaled intensity and extraordinary richness.
Our new global campaign dramatises the story of the Three Angels in the most evocative way possible - from the angels’ perspective, bringing the epic manifesto video to life through swooping drone footage. Our other super premium assets highlight the USPs of this one-of-a-kind rum, from being finished on the highest racks, to the sheer intensity of flavour.
Our new 360˚ global campaign evocatively dramatises the story of the angels’ perspective. From an epic and poetic manifesto video using swooping drone footage to key visuals that hero the high maturation and intensity of this one-of-a-kind rum.
Delivered globally across print and digital and even launched in an exclusive event at the Panama Canal Museum (which featured stunning angelic trapeze artists). Now everyone wants an (angels’) share of the Abuelo family’s most intense rum.
Global campaign | Social content | Key visuals | Moving image
“We’re incredibly proud of this new expression. It reflects Ron Abuelo’s quality and craftsmanship, but also our passion to push the boundaries of rum making – values our partners Purple also put into their work. The result is as beautiful as the story of the rum itself and it has expanded our global presence better than we could have ever imagined.”
Asahi Super Dry
Integrated campaign
Glenfiddich
Moving image