A brand world redefining travel commerce
Travelport is a travel tech company. It connects the world’s leading travel providers (airlines/hotels/car/cruise) with online and offline travel buyers in both consumer and corporate travel agencies as well a travellers direct via online apps and websites.
Purple was commissioned to commercialise the Travelport brand identity and arm it with a new set of brand tools that:
- Simplified the value Travelport brings to its customers
- Amplified its advantages over its competitors
- Promoted its competitive strengths
- Unified the multiple business divisions
- Created a rallying cry for internal audiences and marketing functions
The work was based around a new brand idea that encapsulated why Travelport’s technology, purpose and promise was unique.
This single-minded idea was rolled in internally, then across each of the business divisions. The strapline was added to the logo to ensure 360º integration, and a new ‘redefined’ image style, typeface, design system and tone of voice was introduced.
The new-look Travelport was launched at the New York Stock Exchange. A giant outdoor poster proudly displaying the new message to investors, eager to get involved with this dynamic, and fast-moving brand.
Brand positioning | Branding systems | Brand world | Purpose
“This project has redefined global brand management in our industry. It’s a blueprint that proves if a B2B brand is brave enough to embrace the strategies, creative thinking and disciplines of B2C branding, the result is a totally fresh approach that creates real tangible value for the business.”
Axi
Brand world & launch
Castrol
Sponsorship campaign