Building belief amongst the world’s trucking community

Tickford Racing trusts Castrol fluids in its supercars but also in the on-road transporters that get the team to the races.

While most people know about Castrol’s heritage in motorsport, not everyone knows about their expertise, products and technology in the world of trucks.

Our new campaign, Trusted on the world’s tracks, Trusted in the world’s trucks, was part of a micro brand world focusing on commercial vehicles – designed to create top-line awareness and help generate leads.

Brand world | Campaigns | Social | CGI

An important part of the solution was built around brand voice.

The tagline ‘Let’s drive the world forward’ was created as a platform to connect every Castrol truck message. One that celebrated the vital importance of trucking companies in the world’s economy: transporting materials, distributing food, facilitating construction, agriculture and recycling. These businesses all help drive our world forward and deliver the things we use every day.

The campaign was supported by detailed case studies, product benefits, technology stories and technical proof points.

That’s fascinating… 

We created the tagline to connect the global trucking community and show the value that every trucking business brings – they are responsible for delivering our weekly shop, the beer in pubs, your computer and phone tech, your furniture, your clothes and the materials that literally built you house.