Introducing the world to the wilder side of Canadian whisky
The progressive Canadian rules about whisky making mean the team at BEARFACE Whisky have the freedom to let their imaginations run wild.
From their brand home on the edge of the Canadian wilderness, they are working with the elements to make whisky that is transformed by the extremes of each season.
We were excited to be chosen by Mark Anthony Brands to develop a brand framework rooted in their Bear Country home. Building on their iconic pack and their unique Elemental Ageing process, we have created a new brand world that includes an evolved visual identity, distinctive illustration style, photography, video and brand voice. We are now rolling out a bold marketing campaign made up of advertising, social, digital, trade advocacy and experiential activations.
We have been proud to be part of the ‘sleuth*’ making BEARFACE an iconic global whisky. The team’s unstoppable bear spirit continues to provide us with inspiration that knows no bounds.
*Yep, that's a gang of bears
Brand strategy | Brand world | Campaigns | Digital
“We’re not here to follow, we’re here to lead and Purple are as creatively ambitious as we are. The team has worked ferociously hard to understand every aspect of our brand – our team, our home, our passions, our ambitions – and it all comes together beautifully in our bold BEARFACE brand world.”
Glenfiddich Experimental Series
Global campaign
Kraken
Brand campaign