Unifying Castrol’s Strategic Brands with a powerful visual identity
Castrol, pioneers in lubricant technology, needed a solution to unite its Strategic Brands as a family, while still expressing their individual performance propositions.
Fascinated by the diverse industrial sectors and applications, Purple created a series of CGI ‘Fluid in Action’ motion graphics and campaign guidelines which created a clear continuity between each product. Whether it’s oil that helps wind turbines turn, or grease used in the NASA Mars Rover, the creative textures act as visual metaphors of their unique benefit, explaining how Castrol enables customers in every sector to achieve industrial success.
Brand identity | Logo design | Integrated marketing
“Visually and verbally, we’ve made each of our Strategic Brands more compelling than ever before. And by consistently applying our new identity globally, we’ll make a stronger connection with every single one of our customers and consumers across the world.”
8
individual product brands
1000+
new assets created
150
markets using global assets
CMC Markets
Brand identity
RNIB
Brand design