Building a brand world for a next generation trading company
CMC Markets were changing. New technology, new ideas and new global offices meant the old identity wasn't reflective of the current business and its ambitions.
Inspired by a simple market chart symbol, we created a new dynamic, technology-inspired brand world covering all touch points from stationery to website, interiors to ads, helping CMC stand out in the world of derivative trading.
We also helped define the brand purpose with a powerful call-to-arms, ‘Dream, Dare, Deliver’, that is as true today as when Peter Cruddas originally founded the business in 1997.
Brand world | Brand guidelines | Logo design
That’s fascinating…
The stylised M in the CMC icon was inspired and based on forex trading bars in a bull market, subtly mimicking a trading chart.
“CMC Markets is demonstrating that it is the only company in our industry which is genuinely redefining the way that online retail trading and investing will be done in the future.”
Glenfiddich
Brand identity
Castrol
B2B brand identity
Chameleon
Brand world