Building a next generation trading brand for CMC Markets
CMC Markets were changing. New technology, new ideas and new global offices meant the old identity wasn't reflective of the current business and its ambitions.
Inspired by a simple market chart symbol, Purple created a new dynamic, technology-inspired brand identity covering all touch points from stationery to website, interiors to ads, helping CMC stand out in the world of derivative trading.
Brand identity | Brand guidelines | Logo design
We also helped define the brand purpose with a powerful call-to-arms, ‘Dream, Dare, Deliver’ that is as true today as when Peter Cruddas originally founded the business in 1997.
“CMC Markets is demonstrating that it is the only company in our industry which is genuinely redefining the way that online retail trading and investing will be done in the future.”
Glenfiddich
Brand identity
Castrol
B2B brand identity
Chameleon
Brand world