Launching a marvellous new Hendrick’s gin in GTR

The team at Hendrick’s came to us to promote their new exclusive Amazonia Gin, a bright, tropical twist on the classic cucumber and rose libation, targeting all manner of curious people in Global Travel Retail and across social media.

Our approach was to honour the brand’s unusual brand world, with its distinctive styling and curious tone of voice, but to also let our imaginations soar (building on their carefully crafted equities, of course) through live action and animation.

Our marvellous moving picture showcasing the story of the gin’s inception: 

STARRING Ms Lesley Gracie – The fantastic and fearless, Master Distiller.

SET jointly in the most hospitable corner of Scotland and in the most inhospitable parts of the Venezuelan jungle.

FEATURING Hendrick’s Amazonia Gin of course and other peculiarities too strange to mention...

This is an odyssey of oddities. A pilgrimage of the peculiar. A perilous excursion of extraordinary valour. 

Don't miss the opportunity to sally forth and procure a bottle!

(Made with our friends at Tigrelab and Audiac)

That’s fascinating… 

When you explore our fantastical forest-scape – keep an eye open for the elusive ‘Double-breasted Bubble Catcher”, the ‘Cockahoop Bandersnatch’ and the ‘Ethereal Amazonian Dangler’!