How will you follow your heart?
As the world’s No.1 premium sipping rum, Diplomático has always been the perfect rum to enjoy, share and inspire meaningful moments with friends.
We were asked to bring their brand idea, the Heart of Rum, to life with emotional content that captured the passion, warmth and special connections that come with a life lived with heart.
Our global content, including a 60-second film and digital cut-downs, showcased what heart means to different people, no matter how big or small. Featuring a variety of social sharing occasions, all with Diplomático at the heart, the film invited people to savour life in all its forms.
The only question left standing is where will Diplomático take you when you follow your heart?
Social content | TVC | Toolkit
35m+
Impressions in France
50.5m+
Impressions in Germany
TVC
TVC aired Czech Republic & Greece *includes both intrinsic & emotional content
“Purple have perfectly brought our brand idea to life with this content, creating a film that is fun, memorable and dynamic but has an emotional heart that’s proving to increase brand relevance, premium perceptions and resonate on a global scale.”
1800 Tequila
Brand campaign
Jose Cuervo Summer ‘24
Global campaign