Introducing a new generation of sneakerheads to Lacoste
Lacoste wanted to reach a younger, style-conscious audience with their new range of trainers, ‘the Explorateur’.
Inspired by today’s 21st century urban explorers, we developed #StepIntoMyCity, a fully-integrated, mobile-first, pan-European campaign for JD Sports. The creative brought ‘the Explorateur’ to life in real, urban environments, encouraging sneakerheads everywhere to share their own adventures and unique style on social media.
Brand campaign | Social content | Image library
“This campaign is all about repositioning the iconic Lacoste brand to appeal to a new audience. Purple has completed this huge task brilliantly, delicately moving the brand away from its more usual super-clean look, whilst creating a pool of images that stand out in the highly competitive footwear arena.”
6
months of content
200+
unique campaign images
100+
unique campaign messages
Asahi Super Dry
Integrated global campaign
Seco Herrerano
Brand world