Igniting sales of a pioneering Panamanian rum
Two Oaks is the latest innovation in the Abuelo family of fine Panamanian rums.
This sublimely smooth 12 year old rum is double-matured in two distinctive barrels. First, it is aged in selected oak bourbon casks, then it is finished in extra-charred virgin American oak.
Our new global campaign dramatises the unique combination of these two different oaks and the sublimely smooth rum they help create.
Purple’s 360˚ campaign was delivered across print, digital, events and social, and amplified across multiple global markets through our campaign launch toolkit. In just 3 months, sales have exceeded the 12 month projections and are still going strong.
Global campaign | Campaign toolkit | Social content
“This campaign is helping us attract the most discerning spirit drinkers, wherever they are in the world. We know they value authenticity in the brands they choose but they are still drawn to super-premium experiences. Purple’s work has given us a platform to communicate the craft, time and innovation that went into the creation of our rum, with a cut-though creative idea that’s exceeding the sales results we’d hoped for.”
3 months
Surpassed 12 month sales projection
Top 3
Exceeding in Europe, Panama and Duty Free
x3
Tripling production to meet demand
Lacoste
Brand identity
Asahi Super Dry
Brand design