Innovative whisky. Pioneering brand. Luxury imagery.

The Perpetual Collection is the new @glenfiddichwhisky GTR range crafted using the Solera Vat process. Incredible single malts that never sit still.

Alongside mesmerising key visuals and social assets, we created these still life images that ooze elegance, style and sophistication. Each shot celebrates the richness of the whisky and brings the colour of the packs to life in their own unique ways (created by @heredesign using generative art by @ studioanf).

Like the whisky, we never sit still when it comes to creativity…