Launching a perpetually pioneering brand world in GTR

The Perpetual Collection was a new pioneering Glenfiddich single malt range to be launched exclusively in GTR.  

We were asked to create a recognisable and ownable brand world that had real stand out in the busy GTR environment. Our ‘Single malts that never sit still’ headlines and key visuals told the story of the Solera Vat process in a new, less traditional way.

Alongside mesmerising social assets, we created still life images that oozed elegance, style and sophistication. Each shot celebrated the richness of the whisky and brings the colour of the packs to life in their own unique ways (each expression had its own generative art design created by Studio ANF).

Like the whisky, we never sit still when it comes to creativity…

That’s fascinating… 

We helped name the Perpetual Collection. It was inspired by the Solera process, where different casks of aged whisky are added to a giant wooden vat to ‘marry’ together. This vat is never emptied, and always kept half full, keeping the whisky in perpetual motion.