Getting people to give a Šnyt about good beer
Pilsner Urquell beer needs to be looked after carefully. If it’s not stored or poured properly in the on-trade, the drinking experience is compromised. That’s why the Quality Programme was created. To ensure the craft of pouring the beer matches the craft of brewing it.
Purple worked with Pilsner Urquell to start a movement. The vision was to create an army of expert Tapsters all over the world, passionate bartenders who we’d train to become beer champions in their outlets. Responsible for ensuring every glass of the original golden pilsner is poured perfectly the Czech way with three fingers of foam.
It’s a simple idea but a long-term commitment. Each Tapster is trained in the brewery in Czech Republic, immersed in brand history, business best practice and given extensive practical training. They become advocates for life.
Everyone benefits from this attention to quality. Tapsters learn new skills and progress their careers. The beer establishes its quality leadership & builds long-term relationships. And the bars increase their rate of sale – it’s been proven that having a Tapster increases sales by up to 40%!
Quality programme | Advocacy
“I don’t think any other beer company runs a quality programme that’s as comprehensive or far-reaching. Or goes to such an effort to ensure its beer is served perfectly. We had a bold vision – one which Purple helped bring to life effortlessly, efficiently and in a way that’s inspired Tapsters all over the world.”
40%
sales increase when Tapster in bar
500+
trained Tapsters worldwide
4 days
training in Pilsen, Czech Republic
1800 Tequila
Brand identity
Grolsch
Visual brand identity
Ron Abuelo Two Oaks
Global campaign